Expert guidance for Australian and international businesses entering the Philippines and ASEAN markets — with the cultural intelligence and network depth to make it matter.
Asian Business Solutions is a boutique advisory firm specialising in business development, market entry, and strategic partnerships across the Philippines and Southeast Asia. We serve Australian companies, international investors, and regional enterprises seeking confident, informed, and culturally grounded guidance.
Our work is built on deep relationships, decades of on-the-ground experience, and a genuine understanding of the social, regulatory, and commercial dynamics that determine success in Asian markets — knowledge that no report or database can fully capture.
From initial feasibility to operational establishment, we are your trusted partner at every stage of your Asia journey.
Comprehensive support from market intelligence through to ongoing operations, tailored to your sector, scale, and ambition.
Structured pathways to establishing your presence in the Philippines and ASEAN — from feasibility assessments and competitor analysis through to go-to-market planning and launch support.
Introductions to vetted local partners, distributors, joint venture candidates, and government stakeholders. Our networks span business, government, and civil society across the region.
Navigation of local regulatory frameworks, foreign investment rules, registration requirements, and compliance obligations — with connections to reputable local legal and accounting advisors.
Training, briefings, and ongoing counsel to help your team engage effectively and respectfully with Filipino and Southeast Asian counterparts — building trust and avoiding costly missteps.
Due diligence support, opportunity identification, and transaction advisory for investors seeking exposure to Philippine and ASEAN growth sectors — including infrastructure, agribusiness, and technology.
On-the-ground support for businesses without a local presence — attending meetings, managing relationships, overseeing operations, and keeping you informed between visits.
Armida Wagstaffe is one of the most respected Filipino-Australian business voices bridging two worlds. Born in the Philippines and long established in Australia, she brings a rare combination of cultural fluency, executive experience, and an extensive personal network that spans government ministries, industry chambers, and boardrooms across Southeast Asia.
With over 25 years of experience facilitating trade, investment, and partnership between Australia and the Asia-Pacific region, Armida has guided organisations ranging from ASX-listed companies to ambitious SMEs and family enterprises through the complexity and opportunity of Asian markets.
Her advisory work is characterised by candour, deep relationship capital, and an unwavering focus on sustainable, respectful business outcomes.
A confidential conversation to understand your business, objectives, timeline, and the specific challenge or opportunity you're navigating.
Market intelligence, feasibility review, and an honest appraisal of risks, fit, and the landscape you are entering.
A clear, actionable plan — entry mode, partnership structures, regulatory pathway, and a phased roadmap tailored to your resources.
Hands-on support: introductions, negotiations, representation, and ongoing counsel as your business takes root and grows.
Whether you have a specific opportunity in mind or are simply exploring the possibilities, we welcome a confidential initial conversation. There is no obligation — just an honest discussion about whether and how we can help.